Gear Technology 2017 Media Kit

The Gear Technology 2017 Online Media Kit includes all the information you need to make a successful marketing campaign that targets the gear industry. Please read the overview on this page (below) and use the red menu bar (above) to explore the options in more detail.

Looking for the 2016 Media Kit? Click Here

“If you want to reach the gear industry, you need Gear Technology.”

Gear Technology is written for the gear industry. Our articles cover every phase in the life of a gear, including design, manufacturing, inspection, heat treating and end use.

For more than 32 years, gear industry decision makers have turned to Gear Technology for our unbiased technical content, decades of editorial experience and the breadth and depth of coverage. The GT LIBRARY at geartechnology.com is the most comprehensive collection of gear manufacturing information and technical articles available anywhere. From print to online, from the GT LIBRARY and e-mail to webinar production, you can turn to us to put your message alongside the industry's most trusted and read content.

Click image to download PDF guide

At GEAR TECHNOLOGY, we focus our articles on gear-specific subjects:

  • Hobbing
  • Grinding
  • Bevel Gears
  • Heat Treating
  • Gear Inspection
  • Workholding
  • Lubrication
  • Software
  • Gear Design
  • Testing
  • Materials


2017 EDITORIAL CALENDAR

ISSUE FOCUS FEATURED TOPICS INDUSTRY SPOTLIGHT SHOW COVERAGE ADVERTISING DEADLINE
Jan 11 E-News State of the Gear Industry Jan. 4
Jan 25 E-News State of the Gear Industry Jan. 18
January/February PRINT issue State of the Gear Industry Big Gears Aerospace Quality Expo Midwest (March 29-30) Jan. 6
Feb 8 E-News Big Gears Feb. 1
Feb 22 E-News Aerospace Feb. 15
Mar 8 E-News Heat Treating Mar. 1
Mar 22 E-News Quality Expo Preview Mar. 15
March/April PRINT issue Heat Treating Multi-Axis Machining Energy EASTEC (May 16-18) Mar. 3
Apr 12 E-News Quality Expo Follow-Up Apr. 5
Apr 26 E-News Cutting Tools Apr. 19
May PRINT issue Cutting Tools Gear Buying & Specifying Automotive   Apr. 7
May 17 E-News EASTEC May 10
May 31 E-News Gear Grinding May 24
June PRINT issue Gear Grinding Software Heavy Industry   June 5
Jun 14 E-News Software June 7
Jun 28 E-News Inspection June 21
July PRINT issue Gear Inspection Heat Treating Plastics   June 9
Jul 12 E-News Heat Treating July 5
July 26 E-News Gearbox Service & Repair July 19
August PRINT issue Gear Expo Pre-Show Shop Floor Guide Gearbox Service & Repair Gear Expo/ASM Heat Treat (Oct 24-26), WESTEC (Sept 12-14), EMO (Sept 18-23) July 7
Aug 9 E-News Shop Floor Guide Aug. 2
Aug 23 E-News Cutting Tools Aug. 17
Sep 13 E-News EMO Preview Sept. 6
Sep 27 E-News EMO Follow-Up Sept. 20
September/October PRINT issue Gear Expo Show Lubricants & Coolants Powder Metal Gear Expo/ASM Heat Treat (Oct 24-26) Sept. 1
Oct 11 E-News Gear Expo Preview Gear Expo (Oct 24-26) Oct. 4
Oct 25 E-News Live From Gear Expo Gear Expo (Oct 24-26) Oct. 18
Nov 8 E-News Gear Expo Follow-Up Gear Expo (Oct 24-26) Nov. 1
November/December PRINT issue Buyers Guide Gear Design Forgings, Gear Blanks & Raw Materials Oct. 13
Nov 22 E-News Forgings, Gear Blanks & Raw Materials Nov. 15
Dec 13 E-News Gear Design Dec. 6
Dec 27 E-News Top Stories of 2017 Dec. 21

The Right Tools for Your Marketing Goals

As technology changes and readers’ information consumption and response habits evolve, so must your marketing strategy. That’s why we continue to deliver new tools to drive both brand recognition and response. While print still remains the dominant tool to reach and impact this highly technical field, new digital tools designed to enhance branding, response and lead generation are key to marketing success in 2017. The chart below will help you match your marketing goals with the tools we offer.

GEAR TECHNOLOGY OPTIONS BRAND AWARENESS   WEB TRAFFIC   PRODUCT PROMOTION LEAD GENERATION EVENT PROMOTION   VALUE OPTIONS  
Display Advertising (every issue)
sMart Ads (every issue)
Buyers Guide (December 2017)
Showstoppers Special Advertising Section (September 2017)
E-mail newsletters (twice monthly)
E-mail Product Alerts (twice monthly)
Sponsored Content
Webinars
Custom E-mail Campaigns
Web Banners (geartechnology.com)
Keyword Advertising (geartechnology.com)
Company Page and Premium Listings (geartechnology.com)
Sponsored Category (geartechnology.com)
SYMBOL RATING DESCRIPTION
Best Products with three stars are designed for this objective and will consistently perform well.
Better Products with two stars are designed with this objective in mind but may also be designed to accomplish other objectives.
Good Products with one star can be helpful in accomplishing this goal, but they are not designed specifically for it.

Sample Marketing Plans


Power Integrated Package (Branding & Lead Gen) - Save 50%

  • Print Ads - Full Page, 4 Color - All 8 issues
  • Product Alert Impact Block Ads – Monthly (12×)
  • Home Page Web Banner – 12 months
  • Buyers Guide Sponsored Category & Premium Listing – 12 months
  • Webinar or White Paper Promotion – 1×

Power Branding Package - Save 45%

  • Print ads – Full Page, 4-color – All 8 issues
  • Home Page Web Banner – 12 months
  • Buyers Guide Sponsored Category & Premium Listing – 12 months
  • Webinar or White Paper Promotion – 1×

Power Lead Gen Package - Save 40%

  • E-Newsletter Impact Block Ads – Monthly (12×)
  • Product Alert Impact Block Ads – Monthly (12×)
  • Buyers Guide Premium Listing – 12 months
  • Custom E-mail Campaigns – 2×
  • Webinar or White Paper Promotion – 1×
  • Print Ads – 1⁄3 Page, 4-Color – All 8 issues


For More Information

Randall Publications LLC
1840 Jarvis Ave., Elk Grove Village, IL 60007-2440
Phone: 847-437-6604 Fax: 847-437-6618
Dave Friedman, Associate Publisher & Sales Manager, email address for Dave Friedman