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The Marketing Menagerie: What's Right For You - January/February 1991

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Archive > 1991 > January/February 1991 > The Marketing Menagerie: What's Right For You

The article "The Marketing Menagerie: What's Right For You" appeared in the January/February 1991 issue of Gear Technology.

Summary
You get calls and letters every day from people wanting you to use their ad agency, their direct mail program, their p.r. or marketing firm to promote your business. It seems everyone wants you to spend your money to communicate to your prospects and customers. But what's the best method for you?

Keywords
marketing, management matters, management, business

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