Are You Ready to Choose An Advertising Agency - March/April 1991
The article "Are You Ready to Choose An Advertising Agency" appeared in the March/April 1991 issue of Gear Technology.
Countless research studies confirm this fact: Companies that advertise aggressively during a recession will flourish after the economic tide turns. Regardless of company size, effective advertising generally requires the services of an agency, and under current economic conditions, you may need one now more than ever. The question is, how do you go about getting the right one for your company.
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