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Operation Trade Show - July/August 1992

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Archive > 1992 > July/August 1992 > Operation Trade Show

The article "Operation Trade Show" appeared in the July/August 1992 issue of Gear Technology.

Summary
Organizing a successful trade show exhibit is not unlike running Operation Desert Storm. The logistics can be a nightmare; the expense, horrendous; the details, mind-boggling. About the only thing you won't have to cope with is having someone fire SCUD missiles at you.

Keywords
management, management matters, trade shows, marketing

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