Making the Most of Your Trade Show Visit: Avoid These 18 Common Mistakes - July/August 1994
Archive > 1994 > July/August 1994 > Making the Most of Your Trade Show Visit: Avoid These 18 Common Mistakes
The article "Making the Most of Your Trade Show Visit: Avoid These 18 Common Mistakes" appeared in the July/August 1994 issue of Gear Technology.
Summary
Going to IMTS? Beware. It's easy to make any number of common mistakes that can turn your productive buying trip into an expensive bomb.
Keywords
trade shows, marketing, management, business
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