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To Market, To Market - November/December 1991

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Archive > 1991 > November/December 1991 > To Market, To Market

The article "To Market, To Market" appeared in the November/December 1991 issue of Gear Technology.

Summary
A few months ago at the AGMA management seminar, I was surprised by the feverish note taking that went on at a presentation on marketing. The sight reminded me that while many of us in the gear industry are good engineers, designers, and mangers, we are often not as familiar - or comfortable - with less concrete concepts, such as marketing.

Keywords
AGMA, marketing

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