Sandvik Appoints VP Marketing and Communication
August 23, 2013—
Björn Roodzant has been appointed vice president marketing and communication at Sandvik Coromant. He takes over from Jessica Alm, who recently became executive vice president and head of group communications at the Sandvik Group. “I am confident that Björn will bring experience and new ideas into our marketing and communication. He has a strong strategic ability and will develop our activities based upon our customer’s needs” says Klas Forsström, president, Sandvik Coromant.
Roodzant most recently served as senior manager of Global Web, Mobility and E-marketing at Sandvik Coromant. Prior to that, he was director of communications, Sandvik Coromant U.S., based in Fair Lawn, New Jersey, where he drove U.S. marketing operations, including communications, public relations and online marketing. His new role includes the overall global responsibility for marketing, internal communications, marketing communication, public relations, web, marketing relations, technical marketing, Productivity Centers and Sandvik Coromant Academy. As part of the Sandvik Coromant Management Group he is responsible for driving a global way of working within marketing and communication. Roodzant’s extensive leadership experience comes from leading Swedish and American marketing teams and most recently managing the global Sandvik Coromant web team. He also has several years of experience from coaching sports teams.
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| Sandvik Coromant|
Sandvik Coromant is the world's leading producer of tools for turning, milling and drilling. We are represented in 130 countries worldwide. Our head office is in Sandviken, Sweden and we have 8 000 employees. We have customers throughout the metalworking field including the world's major automotive and aerospace industries, the die and mould industry and general engineering industries. In more than 25 well-equipped Productivity Centers customers learn about tooling solutions for increased productivity. We offer various programs to help you and us recognize what's best in your production - and pinpoint areas that need improvements. Our central stocking points in Europe, the United States and the Far East supply our customers directly, within 24 hours. We invest at least twice as much in research and development every year than the average company in our business. ...Read more Or visit www.sandvik.coromant.com/us