ASM Repositions Brand and Introduces New Logo
April 22, 2014—ASM International (ASM), the world’s largest association of metals-focused materials professionals, recently unveiled a repositioned brand and new logo to celebrate the beginning of another century of innovation in materials.
Founded in 1913, ASM was originally known as the American Society for Metals. Today, the Ohio-based organization has more than 30,000 members and nearly 100 worldwide chapters. ASM is dedicated to informing, educating, and connecting the materials community to solve problems and stimulate innovation around the world.
“Our new logo illustrates ASM’s continual progression, honoring our history while embracing our focus on being modern and perpetually relevant today and in the future,” said Thom Passek, managing director of ASM International.
The hexagon shape of the new logo incorporates elements of previous logo iterations over ASM’s past 100 years. The arrows signify connecting and establishing relationships within the materials science community and disseminating information within the group and industry to advance innovation.
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