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Trying to figure out what’s going on in this crazy economy of ours seems a bit like reading tea leaves—one part pseudoscience and three parts wild conjecture. Of course some pundits are telling us that this bull market has legs, while others insist that we’re due for a major correction. Some pump us up with positive news, while others remind us about scary stuff like the budget deficit, the European financial crisis and unemployment.
Gear Technology’s annual state-of-the-gear-industry survey polls gear manufacturers about the latest trends and opinions relating to the overall health of the gear industry. As in years past, the survey was conducted anonymously, with invitations sent by e-mail to gear manufacturing companies around the world.
The past several months have been filled with uncertainty. Everyone wanted to wait and see who would be our next president and how the political landscape might change. Now the elections are over, and the polls are all closed, so we should all be getting back to business, right? Publisher Michael Goldstein shares insight from our state-of-the-gear-industry survey.
Every now and then a magazine has to take its own pulse or lose sight of its key mission - providing its readers with information they want. We did it this last year through surveys, interviews with subscribers and focus groups. Our basic question was, how are we doing?