Out of the Cave: Returning the Personal Touch to Business
The article "Out of the Cave: Returning the Personal Touch to Business" appeared in the March/April 2001 issue of Gear Technology.
Ever since the first cavemen bartered clamshells and spears, business has been about people interacting. In simpler times, commerce was conducted according to the look in someone's eye or the feel of his handshake. Today we have computers, fax machines, modems, e-mail and cell phones - all powerful tools that have increased our productivity. Those devices have shrunk our world, but, in some ways, they've also distanced us from each other by reducing personal interaction. In the name of efficiency, profitability and progress, we've found ways to place orders, sell products and exchange information without ever coming into contact with another human being.
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