Archive > 1997 > March/April 1997 > The Way of the Web

The Way of the Web

The article "The Way of the Web" appeared in the March/April 1997 issue of Gear Technology.

Okay. You've been convinced. You've gritted your teeth and decided to spend the money to launch a company Web site. Everybody from your teenage propeller-head to the girl in the mail room and the salesman in the flashy suit who gave you "such a deal" on Web site services has promised that your site will be the best thing that's happened to your business since the advent of CNC machines.

Internet, business, marketing, management

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