The Bottom Line on Trade Shows
The article "The Bottom Line on Trade Shows" appeared in the September/October 1992 issue of Gear Technology.
The whole point of a trade show is to get leads that will turn into sales. No matter how attractive your booth was, no matter how smoothly the setup and the show ran, no matter how many visitors you had at your booth, if your presence at a show didn't net you any sales, then your considerable investment of time, money, and effort has been wasted.
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