To Market, To Market
The article "To Market, To Market" appeared in the November/December 1991 issue of Gear Technology.
A few months ago at the AGMA management seminar, I was surprised by the feverish note taking that went on at a presentation on marketing. The sight reminded me that while many of us in the gear industry are good engineers, designers, and mangers, we are often not as familiar - or comfortable - with less concrete concepts, such as marketing.
The article "To Market, To Market" should appear in the box below, but if you do not see it, you can download it here.