Who wants or needs technical details about gearing? Who cares about it? Three out of every four people who are reading this magazine make up at least 75% of those who have an interest in the subject. The members of AGMA, EUROTRANS, JGMA and JSIM have an interest. All the people attending the Gear Expo in Detroit have an interest. Clearly, however, the people with the most pressing interest in our industry are our customers, the end users of gear products. The unfortunate reality, though, is that in many cases, these customers don't even know that's what they want.