• TOPICS
    • Design
    • Manufacturing
    • Inspection
    • Heat Treating
    • Lubrication
    • Materials
    • The Gear Industry
    • Gears by Type
  • MAGAZINE
    • Current Issue
    • Departments
    • Archives
    • Subscribe
    • Advertise
  • NEWSLETTER
    • Subscribe
  • VIDEO
    • Gear Technology TV
      • Ask the Expert Live
      • Revolutions
    • Industry Videos
  • BLOGS
  • BUYER'S GUIDE
  • NEWS and EVENTS
    • Product News
    • Industry News
    • Events
  • ADVERTISING
    • Brand Awareness
      • Print: Display Advertising
      • Online: Web Banners & Keyword Banners
      • Online: Native Advertising (Sponsored Content)
      • E-mail: Custom, White Papers & Webinars
      • E-mail: Newsletter Sponsored Content (Native Advertising)
    • Response & Lead Generation
      • Online: Sponsored Content (Native Advertising)
      • E-mail: Newsletters
      • E-mail: Newsletter Sponsored Content (Native Advertising)
      • E-mail: Custom, White Papers & Webinars
      • Online: Buyers Guide
    • Print Advertising
      • Print: Display Advertising
      • Print: IMTS Showstoppers
      • Print: Manufacturing sMart
      • Print: Specifications
    • Online Advertising
      • Online: Web Banners & Keyword Banners
      • Online: Native Advertising (Sponsored Content)
      • Online: Buyers Guide
      • Online: Specifications
    • E-mail Advertising
      • E-mail: E-Newsletters
      • E-mail: Newsletter Sponsored Content (Native Advertising)
      • E-mail: AGMA Industry News
      • E-mail: Custom, White Papers & Webinars
      • E-mail: Specifications
    • Special Promotions
      • Print: IMTS Showstoppers
      • Print: Manufacturing sMart
    • GT India
  • CONTACT US
  • AGMA
    • Membership
    • Events
    • Education
    • Emerging Technology
    • AGMA Media
    • Standards
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Home » SME Announces Strategic Changes

SME Announces Strategic Changes

June 4, 2013
SME, one of the manufacturing industry’s most prolific and trusted sources of knowledge and information, has announced several strategic changes to unify the organization and provide greater value to stakeholders across manufacturing. As the result of a multiyear, research-led brand development process, SME has redefined itself for the 21st century based on the value it provides to its numerous audiences and the central role it plays in the advancement of manufacturing. SME is integrating its strategic areas — events, publishing, membership, Tooling U-SME online training division and the SME Education Foundation — around an evolved mission to inspire, prepare and support its stakeholders in the advancement of manufacturing. The evolution reflects research findings that revealed the myriad ways that SME serves professionals throughout manufacturing with its many brands, solutions and products.

“SME is focused on serving manufacturing enterprises, employees and education. It is our manufacturing engineering roots, experience and expertise that uniquely qualifies us to do this,” stated SME President Dennis Bray, Ph.D., FSME.

An evolution to SME’s name, tagline and identity accompany the new brand positioning. SME announced that it will refer to itself by its monogram rather than its full legal name, the Society of Manufacturing Engineers, as a reflection of its growth and expanded reach over the past several decades. SME is promoting its inclusive, future-focused mindset with the new tagline, “Making the future. Together.”

SME’s new logo features two interacting shapes that represent technological achievement and its positive impact on society. The logo also pays homage to the history of SME with a subtle reference to the previous logo, which is contained in the white or “negative” space between the two “arcs of progress.” The new brand identity made its debut recently at SME’s Annual Conference in Baltimore on June 3.

“The evolution of our brand signifies a momentous point in our history,” said Mark Tomlinson, CMfgE, EMCP, SME executive director/CEO. “Our audiences see us as a credible authority, an inclusive community and a provider of solutions that is moving the manufacturing industry forward. We needed our brand to express those vital ideas as we move boldly into a bright future.”

SME is rolling out its new brand throughout the remainder of the year at its tradeshows, conferences and other events, advertising in trade publications, a new website and marketing materials.
Industry News
  • Related Articles

    Ipsen Announces Organizational Changes

    SME Announces The Big M Event in 2014

    SME Announces Mfg4 Winners

Free Gear Technology Subscriptions
Subscribe
Free Gear Technology Subscriptions
Subscribe
FEATURED VIDEO
  • Emag1
    EMAG VSC 400 PS Skiving
July 17, 2023
RECOMMENDED
  • Transportation Alterations

    October 5, 2023
    gt0923_Page_32_Image_0001.jpg
  • Motion + Power in the Motor City

    August 28, 2023
    gt0823_pg_32_Image_0001.jpg
  • Hot Technologies to Help Cool the Planet

    August 28, 2023
    gt0823_Page_26_Image_0001.jpg
  • Three Days in Motown—Every Gear Is Here

    October 5, 2023
    gt0923_Page_22_Image_0001.jpg
  • In the Spotlight: Heat Treat 2023

    October 5, 2023
    gt0923_Page_38_Image_0001.jpg
  • Three Days in Motown—Every Gear Is Here

    October 5, 2023
    gt0923_Page_22_Image_0001.jpg
  • In the Spotlight: Heat Treat 2023

    October 5, 2023
    gt0923_Page_38_Image_0001.jpg
  • Transportation Alterations

    October 5, 2023
    gt0923_Page_32_Image_0001.jpg
  • Subscribe
  • Advertise
  • Contribute
  • AGMA
Powered byAGMA
Copyright © 2023 Gear Technology
  • Privacy Policy
  • Contact