Showcasing the Zenith 400 helical profile grinder, from PTG company, Holroyd Precision Limited, the augmented reality presentation provided delegates with unprecedented access to the machine’s features and capabilities during EMO 2013. The Zenith 400 has the capability to precision grind rotors of up to 420 mm in diameter. It also offers all three grinding technologies: aluminium oxide, diamond-hard plated cubic boron nitride and vitrified, dressable CBN. “We debated long and hard over whether to bring a Zenith 400 machine to EMO or to invest in augmented reality,” commented Group Business Development Director, Neil Jones. “Clearly our decision paid off. In addition to the augmented reality presentation, delegates were also able to view high strength welded joints created by Powerstir friction stir welders from PTG Heavy Industries Limited, as well as bespoke helical forms from PTG company, Precision Components Limited.