• TOPICS
    • Design
    • Manufacturing
    • Inspection
    • Heat Treating
    • Lubrication
    • Materials
    • The Gear Industry
    • Gears by Type
  • MAGAZINE
    • Current Issue
    • Departments
    • Archives
    • Subscribe
    • Advertise
  • NEWSLETTER
    • Subscribe
  • VIDEO
    • Gear Technology TV
      • Ask the Expert Live
      • Revolutions
    • Industry Videos
  • BLOGS
  • BUYER'S GUIDE
  • NEWS and EVENTS
    • Product News
    • Industry News
    • Events
  • ADVERTISING
    • Brand Awareness
      • Print: Display Advertising
      • Online: Web Banners & Keyword Banners
      • Online: Native Advertising (Sponsored Content)
      • E-mail: Custom, White Papers & Webinars
      • E-mail: Newsletter Sponsored Content (Native Advertising)
    • Response & Lead Generation
      • Online: Sponsored Content (Native Advertising)
      • E-mail: Newsletters
      • E-mail: Newsletter Sponsored Content (Native Advertising)
      • E-mail: Custom, White Papers & Webinars
      • Online: Buyers Guide
    • Print Advertising
      • Print: Display Advertising
      • Print: MPT Expo Showstoppers
      • Print: Buyers Guide
      • Print: Manufacturing sMart
      • Print: Specifications
      • MPT Expo Show Guide Advertising
    • Online Advertising
      • Online: Web Banners & Keyword Banners
      • Online: Native Advertising (Sponsored Content)
      • Online: Buyers Guide
      • Online: Specifications
    • E-mail Advertising
      • E-mail: E-Newsletters
      • E-mail: Newsletter Sponsored Content (Native Advertising)
      • E-mail: AGMA Industry News
      • E-mail: Custom, White Papers & Webinars
      • E-mail: Specifications
    • Special Promotions
      • Print: MPT Expo Showstoppers
      • Print: Buyers Guide
      • Print: Manufacturing sMart
      • MPT Expo Show Guide Advertising
  • CONTACT US
  • AGMA
    • Membership
    • Events
    • Education
    • Emerging Technology
    • AGMA Media
    • Standards
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Home » Buehler Launches Video Portal

Buehler Launches Video Portal

August 20, 2020
Buehler is focusing on delivering video demonstrations for customers. Over the last few years, the firm had partnered with key customers to create innovative products that solve sample preparation challenges and increase throughput in manufacturing. Due to the COVID-19 travel restrictions, Buehler realized that they needed to continue to deliver product information but in a more shareable yet visual way. So, the company's material scientists and product managers, led by Gauffrey Brown, the company's brand identity manager and video expert, ramped up video production and produced over 30 videos in three months. 

Brown explained, "We need to develop materials for our customers during a time when travel was reduced. So I developed a way to expedite the development of videos globally. Now team members throughout the world can develop video content simultaneously and customers can learn about Buehler and metallography." 

To help customers learn more about the new machines and see how they can improve their lab, Buehler created demonstration videos and quick how-to videos. To show the difference that Buehler consumables make, process videos were also developed. With this added knowledge, customers enjoy both savings in time and expenditures. The new products assure consistency, reliability and repeatability in the sample preparation process.

According to Matthew Callahan Buehler's global product manager, "Since Buehler started delivering these videos in April, I have noticed higher customer engagement in a virtual setting which also includes online demonstrations, consultations, webinars and sales presentations. Customers are enjoying learning about their equipment and realizing everything that a new Buehler machine can offer." 
 
The videos show action with saws, mounting presses, grinder/ polishers, and hardness testing along with consumables. They are listed by language and can be sorted by product and use. This has made a big difference for quality conscious heat treaters, metal fabricators and other manufacturers. In addition, Buehler's most recent product introductions of the AbrasiMet M and AbrasiMet XL Pro abrasive saws and the SimpliVac castable vacuum system have been very well received after video review. 
 
Heat Treating Industry News
  • Related Articles

    Vander Voort Named Consultant to Buehler

    Buehler Webinar Series: Metallography & Etching of Stainless and Maraging Steels

    Grupo Mess Named Exclusive Buehler Distributor for Metallographic and Hardness Equipment in Mexico

Free Gear Technology Subscriptions
Subscribe
Free Gear Technology Subscriptions
Subscribe
FEATURED VIDEO
  • Ipsen1
    Maintaining a Furnace's Heat Exchanger with Ipsen
December 15, 2022
RECOMMENDED
  • 2022 Gear Technology Buyer's Guide

    December 5, 2022
    gt1122-buyers-guide.jpg
  • Reigniting the Educational Infrastructure

    December 5, 2022
    gt1122_Page_20_Image_0001.jpg
  • Profile: Continuing Education and Training with the AGMA

    December 5, 2022
    gt1122_Page_26_Image_0001.jpg
  • Polished Up!

    February 13, 2023
    gt0123_Page_38_Image_0002.jpg
  • Remaining Competitive

    February 13, 2023
    gt0123_Page_42_Image_0001.jpg
  • Polished Up!

    February 13, 2023
    gt0123_Page_38_Image_0002.jpg
  • Remaining Competitive

    February 13, 2023
    gt0123_Page_42_Image_0001.jpg
  • 2022 Gear Technology Buyer's Guide

    December 5, 2022
    gt1122-buyers-guide.jpg
  • Subscribe
  • Advertise
  • Contribute
  • AGMA
Powered byAGMA
Copyright © 2023 Gear Technology
  • Privacy Policy
  • Contact