Gear Technology Magazine
www.geartechnology.com/articles/21046-are-you-ready-to-choose-an-advertising-agency

Are You Ready to Choose An Advertising Agency

March 1, 1991
Countless research studies confirm this fact: Companies that advertise aggressively during a recession will flourish after the economic tide turns. Regardless of company size, effective advertising generally requires the services of an agency, and under current economic conditions, you may need one now more than ever. The question is, how do you go about getting the right one for your company.