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Good Product Specifications are Critical to Good Design
April 12, 2017
By Chuck Schultz
History is full of great ideas that did not succeed — frequently because they did not meet the "needs" of the marketplace. One of the first things I learned as a fledgling product designer is that you won't have a successful project if the mission keeps changing. Whether you call it a scope of work, a product specification, or a requirement list, you need an accurate "target" to aim at.