Weiler Abrasives Recognized for "Leading a Warriors Charge" Campaign
April 17, 2019
Weiler Abrasives, a provider of abrasives, power brushes and maintenance products for surface conditioning received the People's Choice Innovation Impact Award at the 2019 Industrial Supply Association Convention on April 8. The award, which honors manufacturers who bring innovative products or services to the industrial MROP channel, is in recognition of the “Leading a Warriors Charge” Campaign the company launched in May 2018. The campaign supports Workshops for Warriors, a nonprofit school providing machining and welding training to veterans, wounded warriors and transitioning service members with the mission to “Rebuild American Manufacturing One Veteran at a Time.”
“We are excited to be recognized by our peers in our efforts to bring awareness about Workshops for Warriors,” says Nate Schmid, director of marketing – Americas, Weiler Abrasives. “It’s taken a lot of hard work to bring the campaign to life, but we are proud to be able to support our veterans as they train to have successful careers in the advanced manufacturing sector. We hope that other manufacturers and industrial distributors will follow in our footsteps.”
The “Leading a Warriors Charge” brand awareness and fundraising campaign includes print and digital advertising, video, distributor showroom displays and promotions, tradeshow signage, and a website where visitors can donate and read about success stories from Workshops for Warriors’ graduates. To date, the campaign has helped raise over $77,000 for Workshops for Warriors.
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