Print: Material Specifications
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Print Magazine Sizes
The following rates are just basic guidelines. We offer extensive frequency and package discounts (up to 50% savings) to advertisers who order multiple print ads or who combine print advertising with an online or email campaign. Contact Dave Friedman, email address for Dave Friedman for a custom quotation that meets your specific marketing goals.
| ADVERTISEMENT | SIZE | RATE |
|---|---|---|
| Full Page |  8" × 10-3/4" (+1/8" bleed)203 × 273 mm |
$5,375 |
| 2/3 Page |  4-3/4" × 9-3/4"120.5 × 247.5 mm |
$3,800 |
| 1/2 Page Island |  4-3/4" × 7-1/4"120.5 × 184 mm |
$3,105 |
| 1/2 Page Horizontal |  7-1/4" x 4-3/4"184 x 120.5 mm |
$3,000 |
| 1/2 Page Vertical |  3-1/2" x 9-3/4"89 × 247.5 mm |
$3,000 |
| 1/3 Page Square |  4-3/4" x 4-3/4"120.5 × 120.5 mm |
$2,075 |
| 1/3 Page Vertical |  2-1/4" x 9-3/4"57 × 247.5 mm |
$2,075 |
| 1/4 Page |  3-1/2" x 4-3/4"89 × 120.5 mm |
$1,570 |
| Manufacturing sMart ads (1/6 page) |  2-1/4" x 4-3/4"57 × 120.5 mm |
$615 |
| NEW! Cover Corner (To Supplement Your Display Ad) |
 3.25" × 3.25" triangle (+1/8" bleed)82.5 × 82.5 mmDownload Cover Corner Specs |
$2,575 |
| IMTS Showstopper (1/3 vertical) -- AUGUST ONLY | 2-1/4" x 9-1/2"57 × 228.6 mm |
$1,095 (see special promo) |
| Buyers Guide Splash Ad -- NOV/DEC ONLY | 2-1/4" x 1-1/2" 57 × 38 mm |
$345 (see special promo) |
*All rates include full color. Premium Positions add 15%.
Magazine Specifications
Gear Technology is printed on a web offset press using 100# Gloss cover stock and 50# text stock, then finished with a UV coating and saddle stitched.
File Formats
Press Quality PDFs are preferred. We also accept high-resolution JPEG, TIF, EPS or native artwork files from the Adobe Creative Suite (Photoshop, Illustrator or InDesign). If sending native files, please package fonts and images as well.
File Setup
The ad file as well as all elements must have an effective resolution of at least 300 dpi, placed into the file at 100% and use a CMYK color space. Full-page ads and spread ads must include bleed with 12pt offset crop marks. All live material should be kept inside a .375" border (safe zone) and also a 1" safe zone in the gutter for spread ads.
Color
All ads must be CMYK; RGB and PMS colors are not acceptable. Due to the nature of the printing process and paper stock, color may vary somewhat from preferred proofs.
Images
All images must be in CMYK or gray scale mode at 300 dpi saved as JPEG, TIF or EPS.
Fonts
Optimum type legibility requires all text to be no smaller than 6 pt. Black text must be 100% black. Rich black is not recommended. Please include all fonts used in your layout.
Design Intervention
The design of an ad is an integral part of the style of Gear Technology. We reserve the final approval rights on design and photography used in all advertisements.
File Submission
Please submit camera-ready files to Dorothy Fiandaca, Advertising Materials Coordinator, at or upload your high-resolution PDF to ftp://geartechnology.com (contact us for login credentials).
Technical Questions
Contact David Ropinski, Art Director, telephone (847) 437-6604.