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Print: Material Specifications

DOWNLOAD a 2025 PRINTABLE VERSION of this page.

Print Magazine Sizes

The following rates are just basic guidelines. We offer extensive frequency and package discounts (up to 50% savings) to advertisers who order multiple print ads or who combine print advertising with an online or email campaign. Contact Katie Mulqueen, email address for Dave Friedman for a custom quotation that meets your specific marketing goals. 

Download Templates for Print Advertising here.

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Full Pagefullpage.gif8" × 10-3/4" (203 × 273 mm)
(+1/8" bleed) (+ .3125" margin)
$5,590
2/3 Pagetwothirds.gif4-3/4" × 9-3/4" (120.5 × 247.5 mm)$3,950
1/2 Page Islandhalfisland.gif4-3/4" × 7-1/4" (120.5 × 184 mm)$3,230
1/2 Page Horizontalhalfhoriz.gif7-1/4" x 4-3/4" (184 x 120.5 mm)$3,120
1/2 Page Verticalhalfvert.gif3-1/2" x 9-3/4" (89 × 247.5 mm)$3,120
1/3 Page Squarethirdsquare.gif4-3/4" x 4-3/4" (120.5 × 120.5 mm)$2,150
1/3 Page Verticalthirdvert.gif2-1/4" x 9-3/4" (57 × 247.5 mm)$2,150
1/4 Pagequarter.gif3-1/2" x 4-3/4" (89 × 120.5 mm)$1,625
Manufacturing sMart ads (1/6 page)smart.gif2-1/4" x 4-3/4" (57 × 120.5 mm)$645
NEW! Cover Corner 
(To Supplement Your Display Ad)
covercorner.gif3.25" × 3.25" triangle  (82.5 × 82.5 mm)
(+1/8" bleed) (+ .3125" margin) 
Download Cover Corner Specs
$2,695

*All rates include full color. Premium Positions add 15%.


 

Magazine Specifications

Gear Technology is printed on a web offset press using 100# Gloss cover stock and 50# text stock, then finished with a UV coating and saddle stitched.

File Formats

Press Quality PDFs are preferred. We also accept high-resolution (300 dpi) JPEG, TIF, EPS or native artwork files from the Adobe Creative Cloud (Photoshop, Illustrator or InDesign). If sending native files, please package fonts and images as well.

File Setup

Press Quality PDFs are preferred. We also accept high-resolution (300 dpi) JPEG, TIF, EPS or native artwork files from the Adobe Creative Cloud (Photoshop, Illustrator or InDesign). If sending native files, please package fonts and images as well.
**Templates are available here**

Color

All ads must be CMYK; RGB and PMS colors are not acceptable. Due to the nature of the printing process and paper stock, color may vary somewhat from preferred proofs.

Images

All images must be in CMYK or gray scale mode at 300 dpi saved as JPEG, TIF or EPS.

Fonts

Optimum type legibility requires all text to be no smaller than 6-pt. font. Black text must be 100% black. Rich black is not recommended. Please outline all fonts used in your layout.

Design Intervention

The design of an ad is an integral part of the style of Gear Technology. We reserve the final approval rights on design and photography used in all advertisements.

File Submission

Please submit camera-ready files to Dorothy Fiandaca, Advertising Materials Coordinator.

Technical Questions

Contact Jess Oglesby, Design Manager, telephone (703) 684-6360 .