ANCA recently unveiled a new website packed with intuitive features to provide an improved user experience.
The website is the door to the ANCA brand, products, services and company culture. With a fresh look and an intelligent design, it has been redesigned and rebuilt with the customer’s needs as the core driver.
The resulting site completely overhauls ANCA’s blog and content offerings, product pages as well as giving a smoother, more intuitive user experience. Fully responsive, and multi-lingual the new website gives users a seamless transition from desktop to mobile browsing, and intelligently pulls the latest content from the new blog space for users to access quickly and easily.
Sepideh Zandieh, ANCA digital marketing strategist drove the project with Kudos as the digital agency. Zandieh said, “The website redesign was conducted from the ground up. We took it back to the drawing board to flesh out what we wanted our new website to achieve and built it around what our customers and other stakeholders would expect from a website in today’s digital era. We wanted to clearly articulate our story and share our expertise as a global market leader.”
“You will find a modern design that incorporates a number of user-friendly features – including more use of video – designed specifically for the ANCA audience and helps us to bring our brand to life online," she added.
“We have also found that our customers are highly digitally savvy. ANCA’s social media community is flourishing as a result of the passion of tool makers to share ideas and knowledge with their peers and the basic motivation to show off the beautiful products,“ Zandieh concluded.
A rep at Kudos said: “It has been a fascinating journey to discover ANCA and why it is a world leading manufacturer of CNC grinding machines, motion controls and sheet metal solutions. Working closely with their digital team we started again to reimagine a platform that better communicates the capabilities of the entire business. B2B companies that are savvy enough to embrace the opportunities digital marketing presents can easily realise sales and reputational gains more efficiently and with significantly greater reach. This new site definitely puts ANCA streaks ahead of its peers and provides a competitive edge in the hunt for quality people and new business."