Star SU Aligns Global Gear Tool Strategy with Dual Role for Rick Yan
Star SU, the marketing, sales and service affiliate of Star Cutter Company, announces the expansion of Rick Yan’s role. Yan, currently general manager of Star SU Tools and Machines in Shanghai, China, now also will serve as gear tools product manager for all domestic and international locations.
In this dual role will, Yan will serve Star SU customers by leveraging his solution-driven technical expertise and global market perspective to strengthen product strategy, application support and customer success across the company’s gear tool portfolio.
Yan has served as general manager of Star SU China since 2016, overseeing three business units: Gear Tools, Carbide Materials, Round Tools and the sales, marketing and reconditioning business. Under his leadership, Star SU China has supported automotive, industrial gearbox, robotics, wind powers and precision gear manufacturers with high-precision gear cutting tools, while providing guidance to optimize quality, manufacturing processes and overall production costs.
“Rick’s outstanding success in growing Star SU Machines and Tools in Shanghai is a great asset to our clients worldwide,” said Andreas Blind, president at Star SU. “We are pleased to expand his role and benefit from his insights as we continue to enhance the value we deliver across all Star Cutter brands.”
In his new role as Gear Tool Product Manager for Star SU, Yan is responsible for product strategy, market research, product development, pricing, technical support and collaboration with sales, marketing, engineering and production to drive innovation, application excellence and customer-focused solutions.
Yan holds a bachelor’s degree in mechanical engineering from Changzhou University.
