MEDIA GUIDE

Gear Technology 2017 Media Kit

The Gear Technology 2017 Online Media Kit includes all the information you need to make a successful marketing campaign that targets the gear industry. Please read the overview on this page (below) and use the red menu bar (above) to explore the options in more detail.

Looking for the 2016 Media Kit? Click Here

“If you want to reach the gear industry, you need Gear Technology.”

Gear Technology is written for the gear industry. Our articles cover every phase in the life of a gear, including design, manufacturing, inspection, heat treating and end use.

For more than 32 years, gear industry decision makers have turned to Gear Technology for our unbiased technical content, decades of editorial experience and the breadth and depth of coverage. The GT LIBRARY at geartechnology.com is the most comprehensive collection of gear manufacturing information and technical articles available anywhere. From print to online, from the GT LIBRARY and e-mail to webinar production, you can turn to us to put your message alongside the industry's most trusted and read content.

Click image to download PDF guide

At GEAR TECHNOLOGY, we focus our articles on gear-specific subjects:

• Hobbing
• Grinding
• Bevel Gears
• Heat Treating
• Gear Inspection
• Workholding
• Lubrication
• Software
• Gear Design
• Testing
• Materials

The Right Tools for Your Marketing Goals

As technology changes and readers’ information consumption and response habits evolve, so must your marketing strategy. That’s why we continue to deliver new tools to drive both brand recognition and response. While print still remains the dominant tool to reach and impact this highly technical field, new digital tools designed to enhance branding, response and lead generation are key to marketing success in 2017. The chart below will help you match your marketing goals with the tools we offer.

GEAR TECHNOLOGY OPTIONS	BRAND AWARENESS	WEB TRAFFIC	PRODUCT PROMOTION	LEAD GENERATION	EVENT PROMOTION	VALUE OPTIONS
Display Advertising (every issue)
sMart Ads (every issue)
Buyers Guide (November/December 2017)
Showstoppers Special Advertising Section (September/October 2017, August 2018)
E-mail newsletters (twice monthly)
E-mail Product Alerts (twice monthly)
Sponsored Content
Webinars
Custom E-mail Campaigns
Web Banners (geartechnology.com)
Keyword Advertising (geartechnology.com)
Company Page and Premium Listings (geartechnology.com)
Sponsored Category (geartechnology.com)

SYMBOL	RATING	DESCRIPTION
	Best	Products with three stars are designed for this objective and will consistently perform well.
	Better	Products with two stars are designed with this objective in mind but may also be designed to accomplish other objectives.
	Good	Products with one star can be helpful in accomplishing this goal, but they are not designed specifically for it.

Sample Marketing Plans

Power Integrated Package (Branding & Lead Gen) - Save 50%

• Print Ads - Full Page, 4 Color - All 8 issues
• Product Alert Impact Block Ads – Monthly (12×)
• Home Page Web Banner – 12 months
• Buyers Guide Sponsored Category & Premium Listing – 12 months
• Webinar or White Paper Promotion – 1×

Power Branding Package - Save 45%

• Print ads – Full Page, 4-color – All 8 issues
• Home Page Web Banner – 12 months
• Buyers Guide Sponsored Category & Premium Listing – 12 months
• Webinar or White Paper Promotion – 1×

Power Lead Gen Package - Save 40%

• E-Newsletter Impact Block Ads – Monthly (12×)
• Product Alert Impact Block Ads – Monthly (12×)
• Buyers Guide Premium Listing – 12 months
• Custom E-mail Campaigns – 2×
• Webinar or White Paper Promotion – 1×
• Print Ads – 1⁄3 Page, 4-Color – All 8 issues

For More Information

Randall Publications LLC
1840 Jarvis Ave., Elk Grove Village, IL 60007-2440
Phone: 847-437-6604 Fax: 847-437-6618
Dave Friedman, Associate Publisher & Sales Manager,