“If you want to reach the gear industry, you need Gear Technology.”
Gear Technology is written for the gear industry. Our articles cover every phase in the life of a gear, including design, manufacturing, inspection, heat treating and end use.
For more than 34 years, gear industry decision makers have turned to Gear Technology for our unbiased technical content, decades of editorial experience and the breadth and depth of coverage. The GT LIBRARY at geartechnology.com is the most comprehensive collection of gear manufacturing information and technical articles available anywhere. From print to online, from the GT LIBRARY and e-mail to webinar production, you can turn to us to put your message alongside the industry's most trusted and read content.
At GEAR TECHNOLOGY, we focus our articles on gear-specific subjects:
- Hobbing
- Grinding
- Bevel Gears
- Heat Treating
- Gear Inspection
- Workholding
- Lubrication
- Software
- Gear Design
- Testing
- Materials
2018-19 EDITORIAL CALENDAR
| ISSUE | FOCUS | FEATURED TOPICS | INDUSTRY SPOTLIGHT | SHOW COVERAGE | ADVERTISING DEADLINE |
|---|---|---|---|---|---|
| Oct 31 E-News | Lubricants & Coolants | Oct. 24 | |||
| November/December 2018 PRINT issue | Buyers Guide | Grinding Wheels | Forgings, Gear Blanks & Raw Materials | Oct. 12 | |
| Nov 14 E-News | Buyers Guide | Nov. 7 | |||
| Nov 28 E-News | Grinding Wheels | Nov. 21 | |||
| Dec 12 E-News | Forgings | Dec. 5 | |||
| Dec 26 E-News | Top Stories of 2018 | Dec. 19 | |||
| Jan 16 E-News | Back to Basics | Jan. 10 | |||
| Jan 30 E-News | State of the Gear Industry | Jan. 24 | |||
| January/February 2019 PRINT issue | State of the Gear Industry | Multi-Tasking Machines | Big Gears | Jan. 11 | |
| Feb 13 E-News | Big Gears | Feb. 7 | |||
| Feb 27 E-News | Multi-Tasking Machines | Feb. 21 | |||
| Mar 13 E-News | Gages and Measurement | Mar. 7 | |||
| Mar 27 E-News | Emerging Technologies | Mar. 21 | |||
| March/April 2019 PRINT issue | Heat Treating | Workholding | Automation | Mar. 8 | |
| Apr 10 E-News | Heat Treating | Apr. 4 | |||
| Apr 24 E-News | Workholding | Apr. 18 | |||
| May 2019 PRINT issue | Cutting Tools | Honing | Automotive | CTI / VDI Transmission conferences | Apr. 12 |
| May 15 E-News | Cutting Tools | May 9 | |||
| May 29 E-News | Honing | May 23 | |||
| June 2019 PRINT issue | Gear Grinding | Software | Machine Maintenance | May 3 | |
| June 12 E-News | Gear Grinding | June 6 | |||
| June 26 E-News | Software | June 20 | |||
| July 2019 PRINT issue | Gear Inspection | Heat Treating | Plastics | June 7 | |
| July 17 E-News | Gear Inspection | July ll | |||
| July 31 E-News | Heat Treating | July 25 | |||
| August 2019 PRINT issue | Motion + Power Technology Expo (Gear Expo) Pre-Show | Forgings, Gear Blanks & Raw Material | Industry 4.0 | EMO Hannover (Sept. 16-21) | July 5 |
| August 14 E-News | Motion + Power Technology Expo (Gear Expo) Pre-Show | August 8 | |||
| August 28 E-News | Forgings, Gear Blanks & Raw Material | August 22 | |||
| September 11 E-News | Industry 4.0 | September 5 | |||
| September 25 E-News | Motion + Power Technology Expo (Gear Expo) Show | September 19 | |||
| September/October 2019 PRINT issue | Motion + Power Technology Expo (Gear Expo) Show | Lubricants & Coolants | Powder Metal | Motion + Power Technology Expo (Gear Expo) (Oct. 15-17), Heat Treat 2019 (October 15-17), Quality Show (Oct. 22-24) | September 6 |
| October 16 E-News | Lubricants & Coolants | October 10 | |||
| October 30 E-News | Motion + Power Technology Expo (Gear Expo) Follow-Up | October 24 | |||
| November 13 E-News | Powder Metal | November 7 | |||
| November 27 E-News | Buyers Guide | November 21 | |||
| November/December 2019 PRINT issue | Buyers Guide | Skiving | Aerospace | October 25 | |
| December 11 E-News | Skiving | December 5 | |||
| December 26 E-News | Top Stories of 2019 | December 19 | |||
The Right Tools for Your Marketing Goals
As technology changes and readers’ information consumption and response habits evolve, so must your marketing strategy. That’s why we continue to deliver new tools to drive both brand recognition and response. While print still remains the dominant tool to reach and impact this highly technical field, new digital tools designed to enhance branding, response and lead generation are key to marketing success today. The chart below will help you match your marketing goals with the tools we offer.
| GEAR TECHNOLOGY OPTIONS | BRAND AWARENESS | WEB TRAFFIC | PRODUCT PROMOTION | LEAD GENERATION | EVENT PROMOTION | VALUE OPTIONS |
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| Display Advertising (every issue) |  |
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| sMart Ads (every issue) | |
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| Motion + Power Technology Expo (Gear Expo) Showstoppers Special Advertising Section (August & Sept/Oct 2019) | |
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| E-mail newsletters (twice monthly) | |
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| E-mail Product Alerts (twice monthly) | |
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| Custom E-mail Campaigns | |
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| Web Banners (geartechnology.com) | |
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| Keyword Advertising (geartechnology.com) | |
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| Company Page and Premium Listings (geartechnology.com) | |
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| SYMBOL | RATING | DESCRIPTION |
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Best | Products with three stars are designed for this objective and will consistently perform well. |
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Better | Products with two stars are designed with this objective in mind but may also be designed to accomplish other objectives. |
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Good | Products with one star can be helpful in accomplishing this goal, but they are not designed specifically for it. |
Sample Marketing Plans
Power Integrated Package (Branding & Lead Gen) - Save 50%
- Print Ads - Full Page, 4 Color - All 8 issues
- Product Alert Impact Block Ads – Monthly (12×)
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Branding Package - Save 45%
- Print ads – Full Page, 4-color – All 8 issues
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Lead Gen Package - Save 40%
- E-Newsletter Impact Block Ads – Monthly (12×)
- Product Alert Impact Block Ads – Monthly (12×)
- Buyers Guide Premium Listing – 12 months
- Custom E-mail Campaigns – 2×
- Webinar or White Paper Promotion – 1×
- Print Ads – 1⁄3 Page, 4-Color – All 8 issues
For More Information
Randall Publications LLC
1840 Jarvis Ave., Elk Grove Village, IL 60007-2440
Phone: 847-437-6604 Fax: 847-437-6618
Dave Friedman, Associate Publisher & Sales Manager,