“If you want to reach the gear industry, you need Gear Technology.”
Gear Technology is written for the gear industry. Our articles cover every phase in the life of a gear, including design, manufacturing, inspection, heat treating and end use.
For more than 33 years, gear industry decision makers have turned to Gear Technology for our unbiased technical content, decades of editorial experience and the breadth and depth of coverage. The GT LIBRARY at geartechnology.com is the most comprehensive collection of gear manufacturing information and technical articles available anywhere. From print to online, from the GT LIBRARY and e-mail to webinar production, you can turn to us to put your message alongside the industry's most trusted and read content.
At GEAR TECHNOLOGY, we focus our articles on gear-specific subjects:
- Hobbing
- Grinding
- Bevel Gears
- Heat Treating
- Gear Inspection
- Workholding
- Lubrication
- Software
- Gear Design
- Testing
- Materials
2017-18 EDITORIAL CALENDAR
| ISSUE | FOCUS | FEATURED TOPICS | INDUSTRY SPOTLIGHT | SHOW COVERAGE | ADVERTISING DEADLINE |
|---|---|---|---|---|---|
| Oct 25 E-News | Live From Gear Expo | Gear Expo (Oct 24-26) | Oct. 18 | ||
| Nov 8 E-News | Gear Expo Follow-Up | Gear Expo (Oct 24-26) | Nov. 1 | ||
| November/December 2017 PRINT issue | Buyers Guide | Gear Design | Forgings, Gear Blanks & Raw Materials | Oct. 13 | |
| Nov 22 E-News | Forgings, Gear Blanks & Raw Materials | Nov. 15 | |||
| Dec 13 E-News | Gear Design | Dec. 6 | |||
| Dec 27 E-News | Top Stories of 2017 | Dec. 21 | |||
| Jan 17 E-News | Back to Basics | Jan. 10 | |||
| Jan 31 E-News | State of the Gear Industry | Jan. 24 | |||
| January/February 2018 PRINT issue | State of the Gear Industry | Skiving | Big Gears | Jan. 12 | |
| Feb 14 E-News | Big Gears | Feb. 7 | |||
| Feb 28 E-News | Skiving | Feb. 21 | |||
| Mar 14 E-News | Gages and Measurement | Mar. 7 | |||
| Mar 28 E-News | Emerging Technologies | Mar. 21 | |||
| March/April 2018 PRINT issue | Heat Treating | Workholding | Energy | Mar. 9 | |
| Apr 11 E-News | Heat Treating | Apr. 4 | |||
| Apr 25 E-News | Workholding | Apr. 18 | |||
| May 2018 PRINT issue | Cutting Tools | Broaching | Automotive | Apr. 6 | |
| May 9 E-News | Cutting Tools | May 2 | |||
| May 23 E-News | Broaching | May 16 | |||
| June 2018 PRINT issue | Gear Grinding | Software | Heavy Industry | May 4 | |
| Jun 13 E-News | Gear Grinding | June 6 | |||
| Jun 27 E-News | Software | June 20 | |||
| July 2018 PRINT issue | Gear Inspection | Heat Treating | Plastics | June 8 | |
| Jul 11 E-News | Gear Inspection | July 5 | |||
| July 25 E-News | Plastics | July 18 | |||
| August 2018 PRINT issue | IMTS SHOW ISSUE | Bevel Gears | Gearbox Service & Repair | IMTS 2018 (Sept 10-15); Furnaces North America (Oct. 8-10) | July 6 |
| Aug 15 E-News | IMTS Preview | Aug. 8 | |||
| Aug 29 E-News | IMTS Preview | Aug. 22 | |||
| Sep 12 E-News | IMTS Live from the Show | Sept. 5 | |||
| Sep 26 E-News | Bevel Gears | Furnaces North America (Oct. 8-10) | Sept. 19 | ||
| September/October 2018 PRINT issue | Chamfering/Deburring | Lubricants & Coolants | Powder Metal | Sept. 7 | |
| Oct 17 E-News | Chamfering/Deburring | Oct. 10 | |||
| Oct 31 E-News | Lubricants & Coolants | Oct. 24 | |||
| November/December 2018 PRINT issue | Buyers Guide | Grinding Wheels | Forgings, Gear Blanks & Raw Materials | Oct. 12 | |
| Nov 14 E-News | Buyers Guide | Nov. 7 | |||
| Nov 28 E-News | Grinding Wheels | Nov. 21 | |||
| Dec 12 E-News | Forgings | Dec. 5 | |||
| Dec 26 E-News | Top Stories of 2018 | Dec. 19 | |||
The Right Tools for Your Marketing Goals
As technology changes and readers’ information consumption and response habits evolve, so must your marketing strategy. That’s why we continue to deliver new tools to drive both brand recognition and response. While print still remains the dominant tool to reach and impact this highly technical field, new digital tools designed to enhance branding, response and lead generation are key to marketing success today. The chart below will help you match your marketing goals with the tools we offer.
| GEAR TECHNOLOGY OPTIONS | BRAND AWARENESS | WEB TRAFFIC | PRODUCT PROMOTION | LEAD GENERATION | EVENT PROMOTION | VALUE OPTIONS |
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| Display Advertising (every issue) |  |
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| IMTS Showstoppers Special Advertising Section (August 2018) | |
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| E-mail newsletters (twice monthly) | |
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| Custom E-mail Campaigns | |
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| Web Banners (geartechnology.com) | |
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| Keyword Advertising (geartechnology.com) | |
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| Company Page and Premium Listings (geartechnology.com) | |
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| SYMBOL | RATING | DESCRIPTION |
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Best | Products with three stars are designed for this objective and will consistently perform well. |
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Better | Products with two stars are designed with this objective in mind but may also be designed to accomplish other objectives. |
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Good | Products with one star can be helpful in accomplishing this goal, but they are not designed specifically for it. |
Sample Marketing Plans
Power Integrated Package (Branding & Lead Gen) - Save 50%
- Print Ads - Full Page, 4 Color - All 8 issues
- Product Alert Impact Block Ads – Monthly (12×)
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Branding Package - Save 45%
- Print ads – Full Page, 4-color – All 8 issues
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Lead Gen Package - Save 40%
- E-Newsletter Impact Block Ads – Monthly (12×)
- Product Alert Impact Block Ads – Monthly (12×)
- Buyers Guide Premium Listing – 12 months
- Custom E-mail Campaigns – 2×
- Webinar or White Paper Promotion – 1×
- Print Ads – 1⁄3 Page, 4-Color – All 8 issues
For More Information
Randall Publications LLC
1840 Jarvis Ave., Elk Grove Village, IL 60007-2440
Phone: 847-437-6604 Fax: 847-437-6618
Dave Friedman, Associate Publisher & Sales Manager,