“If you want to reach the gear industry, you need Gear Technology.”
Gear Technology is written for the gear industry. Our articles cover every phase in the life of a gear, including design, manufacturing, inspection, heat treating and end use.
For more than 34 years, gear industry decision makers have turned to Gear Technology for our unbiased technical content, decades of editorial experience and the breadth and depth of coverage. The GT LIBRARY at geartechnology.com is the most comprehensive collection of gear manufacturing information and technical articles available anywhere. From print to online, from the GT LIBRARY and e-mail to webinar production, you can turn to us to put your message alongside the industry's most trusted and read content.
At GEAR TECHNOLOGY, we focus our articles on gear-specific subjects:
- Hobbing
- Grinding
- Bevel Gears
- Heat Treating
- Gear Inspection
- Workholding
- Lubrication
- Software
- Gear Design
- Testing
- Materials
2019 EDITORIAL CALENDAR
| ISSUE | FOCUS | FEATURED TOPICS | INDUSTRY SPOTLIGHT | SHOW COVERAGE | ADVERTISING DEADLINE |
|---|---|---|---|---|---|
| September 11 E-News | Industry 4.0 | September 5 | |||
| September 25 E-News | Motion + Power Technology Expo (Gear Expo) Show | September 19 | |||
| September/October 2019 PRINT issue | Motion + Power Technology Expo (Gear Expo) Show | Lubricants & Coolants | Powder Metal | Motion + Power Technology Expo (Gear Expo) (Oct. 15-17), Heat Treat 2019 (October 15-17), Quality Show (Oct. 22-24) | September 6 |
| October 16 E-News | Lubricants & Coolants | October 10 | |||
| October 30 E-News | Motion + Power Technology Expo (Gear Expo) Follow-Up | October 24 | |||
| November 13 E-News | Powder Metal | November 7 | |||
| November 27 E-News | Buyers Guide | November 21 | |||
| November/December 2019 PRINT issue | Buyers Guide | Skiving | Aerospace | October 25 | |
| December 11 E-News | Skiving | December 5 | |||
| December 26 E-News | Top Stories of 2019 | December 19 | |||
2020 EDITORIAL CALENDAR
| ISSUE | FOCUS | IN EVERY ISSUE | FEATURED TOPICS | PRODUCT SPOTLIGHT | SPECIAL COVERAGE | SHOW COVERAGE | ADVERTISING DEADLINE |
|---|---|---|---|---|---|---|---|
| January 8 Product Alert | Gear Manufacturing, Gear Design | January 2 | |||||
| January 15 E-Newsletter | Grinding Wheels & Abrasive Tools | Gear Manufacturing, Gear Design | January 9 | ||||
| January/February PRINT issue | Heat Treating | Gear Manufacturing, Gear Design | Lubricants & Coolants | Broaching & Spline Rolling | State of the Gear Industry | MACH2020 (April 20-24) | January 16 |
| January 22 Product Alert | Gear Manufacturing, Gear Design | January 16 | |||||
| January 29 E-Newsletter | Automation | Gear Manufacturing, Gear Design | January 23 | ||||
| February 5 Product Alert | Gear Manufacturing, Gear Design | January 30 | |||||
| February 12 E-Newsletter | State of the Gear Industry | Gear Manufacturing, Gear Design | February 6 | ||||
| February 19 Product Alert | Gear Manufacturing, Gear Design | February 13 | |||||
| February 26 E-Newsletter | Big Gears | Gear Manufacturing, Gear Design | February 20 | ||||
| March 4 Product Alert | Gear Manufacturing, Gear Design | February 27 | |||||
| March 11 E-Newsletter | Hobbing | Gear Manufacturing, Gear Design | March 5 | ||||
| March/April PRINT issue | Cutting Tools | Gear Manufacturing, Gear Design | Software | Gages & Shop Floor Inspection | Aerospace | CTI Symposium USA (May 11-14) | March 12 |
| March 18 Product Alert | Gear Manufacturing, Gear Design | March 12 | |||||
| March 25 E-Newsletter | Heat Treating | Gear Manufacturing, Gear Design | March 19 | ||||
| April 8 Product Alert | Gear Manufacturing, Gear Design | April 2 | |||||
| May PRINT issue | Gear Grinding | Gear Manufacturing, Gear Design | Plastic Gears | Turning, Milling & 5-Axis Machining | Training & Education | WorldPM2020 (June 27-July 1) | April 9 |
| April 15 E-Newsletter | Lubricants & Coolants | Gear Manufacturing, Gear Design | April 9 | ||||
| April 22 Product Alert | Gear Manufacturing, Gear Design | April 16 | |||||
| April 29 E-Newsletter | Broaching & Spline Rolling | Gear Manufacturing, Gear Design | April 23 | ||||
| June PRINT issue | Gear Inspection | Gear Manufacturing, Gear Design | Heat Treating | Workholding & Toolholding | Additive Manufacturing | April 30 | |
| May 6 Product Alert | Gear Manufacturing, Gear Design | April 30 | |||||
| May 13 E-Newsletter | Gear Manufacturing | Gear Manufacturing, Gear Design | May 7 | ||||
| May 20 Product Alert | Gear Manufacturing, Gear Design | May 14 | |||||
| May 27 E-Newsletter | Software | Gear Manufacturing, Gear Design | May 21 | ||||
| June 3 Product Alert | Gear Manufacturing, Gear Design | May 28 | |||||
| June 10 E-Newsletter | Gages & Shop Floor Inspection | Gear Manufacturing, Gear Design | June 4 | ||||
| July PRINT issue | Forgings & Gear Blanks | Gear Manufacturing, Gear Design | Skiving | Chamfering & Deburring | Automotive | June 11 | |
| June 17 Product Alert | Gear Manufacturing, Gear Design | June 11 | |||||
| June 24 E-Newsletter | Gear Grinding | Gear Manufacturing, Gear Design | June 18 | ||||
| July 8 Product Alert | Gear Manufacturing, Gear Design | July 2 | |||||
| July 15 E-Newsletter | Turning, Milling & 5-Axis Machining | Gear Manufacturing, Gear Design | July 9 | ||||
| July 22 Product Alert | Gear Manufacturing, Gear Design | July 16 | |||||
| August PRINT issue | IMTS 2020 | Gear Manufacturing, Gear Design | Powder Metal | Cutting Tools | Energy / Power Generation / Oil & Gas | AMB (Sept 15-19), IMTS (Sept 14-19), Furnaces North America (Sept 30-Oct 2), Turbomachinery & Pump Symposia (Sept 15-17) | July 23 |
| July 29 E-Newsletter | Gear Inspection | Gear Manufacturing, Gear Design | July 23 | ||||
| August 5 Product Alert | Gear Manufacturing, Gear Design | July 30 | |||||
| August 12 E-Newsletter | Plastic Gears | Gear Manufacturing, Gear Design | August 6 | ||||
| August 19 Product Alert | Gear Manufacturing, Gear Design | August 13 | |||||
| August 26 E-Newsletter | Forgings & Gear Blanks | Gear Manufacturing, Gear Design | August 20 | ||||
| September 9 Product Alert | Gear Manufacturing, Gear Design | September 3 | |||||
| September/October PRINT issue | Workholding & Toolholding | Gear Manufacturing, Gear Design | Honing | Grinding Wheels & Abrasive Tools | IMTS Follow-Up | September 10 | |
| September 16 E-Newsletter | Skiving | Gear Manufacturing, Gear Design | September 10 | ||||
| September 23 Product Alert | Gear Manufacturing, Gear Design | September 17 | |||||
| September 30 E-Newsletter | Cutting Tools | Gear Manufacturing, Gear Design | September 24 | ||||
| October 7 Product Alert | Gear Manufacturing, Gear Design | October 1 | |||||
| October 14 E-Newsletter | IMTS Follow-Up | Gear Manufacturing, Gear Design | October 8 | ||||
| October 21 Product Alert | Gear Manufacturing, Gear Design | October 15 | |||||
| November/December PRINT issue | Buyers Guide | Gear Manufacturing, Gear Design | Big Gears | Bevel Gears | Automation | October 22 | |
| October 28 E-Newsletter | Chamfering & Deburring | Gear Manufacturing, Gear Design | October 22 | ||||
| November 4 Product Alert | Gear Manufacturing, Gear Design | October 29 | |||||
| November 11 E-Newsletter | Heat Treating | Gear Manufacturing, Gear Design | November 5 | ||||
| November 18 Product Alert | Gear Manufacturing, Gear Design | November 12 | |||||
| November 25 E-Newsletter | Workholding & Toolholding | Gear Manufacturing, Gear Design | November 19 | ||||
| December 2 Product Alert | Gear Manufacturing, Gear Design | November 25 | |||||
| December 9 E-Newsletter | Honing | Gear Manufacturing, Gear Design | December 3 | ||||
| December 16 Product Alert | Gear Manufacturing, Gear Design | December 10 | |||||
| December 23 E-Newsletter | Year in Review | Gear Manufacturing, Gear Design | December 17 | ||||
The Right Tools for Your Marketing Goals
As technology changes and readers’ information consumption and response habits evolve, so must your marketing strategy. That’s why we continue to deliver new tools to drive both brand recognition and response. While print still remains the dominant tool to reach and impact this highly technical field, new digital tools designed to enhance branding, response and lead generation are key to marketing success today. The chart below will help you match your marketing goals with the tools we offer.
| GEAR TECHNOLOGY OPTIONS | BRAND AWARENESS | WEB TRAFFIC | PRODUCT PROMOTION | LEAD GENERATION | EVENT PROMOTION | VALUE OPTIONS |
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| Display Advertising (every issue) |  |
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| Motion + Power Technology Expo (Gear Expo) Showstoppers Special Advertising Section (August & Sept/Oct 2019) | |
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| E-mail newsletters (twice monthly) | |
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| E-mail Product Alerts (twice monthly) | |
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| Custom E-mail Campaigns | |
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| Web Banners (geartechnology.com) | |
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| Keyword Advertising (geartechnology.com) | |
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| Company Page and Premium Listings (geartechnology.com) | |
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| SYMBOL | RATING | DESCRIPTION |
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Best | Products with three stars are designed for this objective and will consistently perform well. |
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Better | Products with two stars are designed with this objective in mind but may also be designed to accomplish other objectives. |
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Good | Products with one star can be helpful in accomplishing this goal, but they are not designed specifically for it. |
Sample Marketing Plans
Power Integrated Package (Branding & Lead Gen) - Save 50%
- Print Ads - Full Page, 4 Color - All 8 issues
- Product Alert Impact Block Ads – Monthly (12×)
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Branding Package - Save 45%
- Print ads – Full Page, 4-color – All 8 issues
- Home Page Web Banner – 12 months
- Buyers Guide Sponsored Category & Premium Listing – 12 months
- Webinar or White Paper Promotion – 1×
Power Lead Gen Package - Save 40%
- E-Newsletter Impact Block Ads – Monthly (12×)
- Product Alert Impact Block Ads – Monthly (12×)
- Buyers Guide Premium Listing – 12 months
- Custom E-mail Campaigns – 2×
- Webinar or White Paper Promotion – 1×
- Print Ads – 1⁄3 Page, 4-Color – All 8 issues
For More Information
Randall Publications LLC
1840 Jarvis Ave., Elk Grove Village, IL 60007-2440
Phone: 847-437-6604 Fax: 847-437-6618
Dave Friedman, Associate Publisher & Sales Manager,