Over the years the Addendum Staff has brought you odd, little known and sometimes useless facts about almost every conceivable topic concerning gears. This month, as part of our never-ending campaign to upgrade the tone of the industry, we are venturing into the world of high fashion. Lose those pocket protectors, gear fans. Welcome to the land of gear haute couture. Appearing now, in select magazines, are ads that rival those of Bulgari, Cartier and Tiffany. These gear "gems" come courtesy of Winzeler Gear, Chicago, IL.