Mico Incorporated, a designer and manufacturer of hydraulic components, controls and brake systems, recently announced that Nigel Jennison is being retained as an international sales and marketing consultant. Jennison will be responsible for developing, monitoring and managing plans related to international sales as well as coordinating European sales and marketing efforts with Chris Reynolds, managing director of Mico Europe, Ltd.
Jennison has more than 25 years of experience in sales, operations and international management in the off-highway/construction machinery industry. For the past several years, he's been successful in developing business for MICO Asia Pacific in Shanghai, China.
Prior to his work with Mico, Jennison was U.K. sales director for Liebherr and served a variety of sales and marketing roles with JCB and Finning Caterpillar. Jennison is a long standing member of the Chartered Institute of Marketing and The Lighthouse Club, a British charity that focuses on helping injured or sick construction workers.
"Nigel and I are excited that he is taking on this new, strategic role for Mico," says Brent McGrath, president of Mico. "He has already successfully developed our Asia Pacific business and we now look forward to rolling out that success to other key markets."