To maximize customer engagement and satisfaction, Seco Tools has named Bill Barcelona as director of customer experience. In this new role, Barcelona and his team will address rapidly evolving customer needs to enhance sales and service responsiveness further throughout the company.
 
At Seco, Barcelona's responsibilities will include automating and streamlining processes and procedures to provide all customers with the most up-to-date, comprehensive data about their interactions with the company. He will promote effectiveness in foreseeing customer needs and focus on providing ease of use throughout distributor and end-user relationships with the company.
 
"I'm delighted to welcome Bill to my management team and look forward to his impact on our customer-facing efforts and plans," said Rob Keenan, president of Seco Tools, LLC. "He will be instrumental in our continued emphasis on forging enduring relationships with our customers."
 
With a background in capital markets and technology, Barcelona joins Seco from Kasasa, Ltd., a Texas-based financial technology and marketing services company, where he served as Senior Vice President, Client Success & Strategy. In that role, he developed a client success team that enhanced customer service and support, yielding significant sales growth by enabling customers to take full advantage of the company's products and services.
 
"I relish the opportunity to help make the Seco name synonymous with the highest quality of customer support and success as defined by our channel partners and end users," Barcelona said.
 
Barcelona holds a bachelor's degree in Management Information Systems from the University of Dayton and is pursuing an MBA at the University of Michigan. He lives in Royal Oak with his wife, a research professor in Kinesiology and Health Sciences at Wayne State University, and their three children. The family pursues a love of the outdoors through recreational activities including golf.