Industrial Flexibility
Drive System Design Examines Electrification and e-Mobility Markets
Hybrids, range extenders, electric vehicles, ICE vehicles and autonomous driving: There’s a little bit of everything in the automotive market today. Electrification and e-Mobility remain the end game, but politics, global policies, tariffs, and infrastructure challenges have put the “all-in on BEVs” on hold for the moment here in North America. The biggest question is how long will the electrification and e-Mobility markets fluctuate?
ICE-related technologies remain strong here in the United States while China remains steadfast on its mission to provide plug-in hybrid vehicles to its consumers. Tesla has its own unique set of challenges. So how does a company like Drive System Design respond during periods of market uncertainty? They adapt, evolve and diversify.
David Hind, principal engineer, Drive System Design (DSD), recently shared his insights on the state of electrification and e-Mobility today.
“I think the overriding feeling is that things will still go electric eventually, but maybe not when we first thought. There’s a resurgence of some things like range extenders, hybrids, etc., and DSD is well positioned to cater to all these technologies. We have an extensive background in hybrids and range extenders as well as internal combustion engines, so we’re in a great position to meet the evolving needs of the automotive market,” Hind said.
DSD is a leading engineering and mobility consultancy within the Hinduja Tech group specializing in the development of next-generation electric and hybrid powertrains, internal combustion engines, and associated technologies. The company offers test facilities in the UK, United States and India with a presence in Australia, Japan and South Korea.
Electrification Trends
Size, speed and efficiency continue to play an impactful role in components for electric vehicles and e-Mobility applications.




