Bob McCulley of Comprehensive Heat Treat Specialists describes how even the most energy intensive industrial processes can be made "green."

Companies weigh in on green technology and sustainable efforts.

Step right up! Get your U.S. government gravy here! We’re the U.S. Treasury Department’s Troubled Asset Relief Program, and we’re printing money like we’re—well—the U.S. reasury. If you’ve got trouble, then get your assets in line!

Companies around the world are learning to embrace the environment, and the gear industry is no exception. This special section takes a look at how some gear manufacturers are doing their part to conserve resources, preserve and protect the environment, and give back to the land. What we’ve found is that adopting environmental measures is far more than just good corporate citizenship. For many gear industry companies, good environmental practices also turn out to be good for the bottom line.